We've seen a massive trend of people who are coming to us with questions about e-commerce, like "how do I take my website from a static marketing side and add any content?" So we did some research on it. And what we found is that it's growing 23% year over year and that 46% of American small businesses don't even have a website or don't have that e-commerce component.
The technological world is ever-changing; what works the best today might not work the best in 3 years. You have to retrain in 3 years. You can't hold your competition if you aren't updated.
The software requires maintenance, constant check. If you keep ignoring it they pile up and then spend a lot of money upgrading and migrating.
Death by 1000 emails
So in the podcast today, we really want to talk about sales automation using emails. And so we thought we'd take some time to talk about what I would call death by 1000 emails. And that is how automation is really affecting the sales process. Have a listen.